Our Story

Nové Founders

Rick Scarpello

CEO / Founder

Derek Cumings

Owner / Founder

Vibe

Meet your new edible ritual. Nové transports you with flavors designed to delight. Each filled chocolate bar blends the highest quality natural ingredients with potent cannabis to deliver a delicious, blissful high. Pair with food and drink, complementary flower strains, and a good time.

Nové inspires indulgent moments and a bite-sized chance to elevate the everyday.

Innovation

We know cannabis. We know chocolate. And we love to play in the kitchen.
After nationwide success with the award-winning incredibles brand, our founders took the concept of Nové and made it a reality. They recognized that affordable luxury in the form of filled chocolate wasn’t available to Colorado’s cannabis consumers.
They also founded Nové to express their culinary creativity and offer you a moment of escape. Our artisan chef’s recipes elevate familiar flavors, bringing beloved combinations to the next level of taste and sophistication in our creamy filled bars.

Beauty is bound to happen when cannabis meets the culinary arts.

Inspiration

Indulgence doesn’t require a special occasion. This is luxury without the luxury price tag.
Dispensary shelves are packed with uninspired edibles. Nové fills this void with decadent filled chocolates featuring:

  • Single-Sourced, South American Cacao
  • Specialty Fillings
  • Premium Cannabis Oil
  • Post-Consumer Recyclable Packaging
Elevate the everyday with your new favorite cannabis ritual.

Join our exclusive party list

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Rick Scarpello is a pioneering entrepreneur and the co-founder and CEO of Medically Correct LLC, the driving force behind multiple iconic cannabis brands. In 2010, Rick seized the momentum of Colorado’s medical marijuana revolution to create incredibles , a beloved edibles line that quickly scaled from a regional favorite to a national name. Known for its playful, novelty appeal and everyday indulgence—think rich, approachable chocolate infused with precision—Rick built incredibles into a household staple for cannabis enthusiasts across the country.

Never one to rest on success, Rick elevated his vision with Nové, a luxury cannabis chocolate brand that redefines sophistication in the edibles space. Crafted with single-sourced chocolate from South America and the finest globally curated ingredients, Nové stands as a special-occasion masterpiece—elegant, exclusive, and unmatched in its commitment to quality. From incredibles’ everyday delight to Nové’s artisanal prestige, Rick Scarpello continues to shape the cannabis industry with innovation, leadership, and an unwavering passion for excellence.